By
Manoj Govindassamy on 22 October, 2009, 4:00 am
Entertainment Industry is emerging as a huge money minting business in India. We are seeing many movies produced over 50 or 100 crores budget nowadays. Apart from Movies, Television is proving to be yet another rapidly growing space within entertainment segment. India, land of diversity has more than 20 major languages. To cater to the diverse crowd we have more than 500 Satellite Channels in India and few more waiting for approvals. It is known that almost 50% Indian households own a television set which is astonishing given that 77 % of the population earns less than Rs.20/-per day.
So far, TV Cables have been widely deployed to distribute Satellite contents to Household TV sets. You have few cable operators in a region who downlink satellite contents using big Dishes and distribute the content through cables to households.
Now, if you look around Indian cities, towns and villages you will find mini dishes just about everywhere. These are the DTH or Direct to Home TV receivers. These DTH receivers have been eating into the market share of the cable operators. One of the main reasons for this surge in dishes across India is the cost benefit and very good client servicing.
Truly, DTH is the next telecom story in India. Similar to Telecom Sector, there is stiff competition in DTH segment too and the end result is – low tariff structures from these DTH operators to woo subscribers. Two major players that ruled the DTH market in India were “Dish TV” and “Tata Sky”. But today there are more and more players in the sector. Sun Direct, Big TV from the Reliance group, Airtel DTH, Videocon DTH are a few to mention. It is Sun Direct that is cruising fast through its competition through its very competitive packages and tariffs.
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[...] To Home (DTH) might be the next telecom story in India. Similar to telecom industry, more competition in DTH space led to affordable DTH tariff [...]
It’s a nice place to shop; I ordinarily class from Mega Mall, but I will recommend every one not to class from S Oliver… Couz the sales staff they are having is not well trained, esp. sales woman named (Teena) of this outlet don’t hit manner how to speak & recognize customer, the conversation I had with her was very bad, that’s the reason I stopped visiting. Seriously management should countenance into this matter & sack this kind of staff.
i am interested in big TV DTH inform me how to book and intend information. by the by i am living in goa, I poverty to undergo vanish intend the signal in goa or not, if intend the signal please inform me details of Frequency, S/R, satellite name etc.please inform me today
At the time of selecting your assist I thought that Reliance is always better in assist when compared to Tata, as I am also using a Reliance post-paid ambulatory connection for last 4 Years.
This post it quite interesting.Gives lots of info about these dish network..
[...] More here: DTH is next Telecom Story in India – Dish TV, Sun DTH, Tata Sky … [...]
[...] See more here: DTH is next Telecom Story in India – Dish TV, Sun DTH, Tata Sky … [...]
[...] their films to the wide audience they already have through their strong television base. Now with Sun TV cruising fast in the DTH space through its Sun Direct DTH, it has more control over distributing contents and can play strategy games with competitor show [...]
nice article, even airtel super singer junior is giving daily gifts to all the super singers a airtel DTH connection. their marketing is ON..dth is going to blast cable connection..but that 28% share looks really huge though for country like india with huge rural population….lets see… indian media never failed to surprise us all time….