Infibeam.com to power Gujarat’s Rs.2000 Cr rural e-commerce initiative – Vishwagram Bazaar

One of the fastest growing eCommerce startup Infibeam.com is making some amazing developments in the recent times. This Gujarat based company which started off as an online book store in 2007 is now taking a shape of bigger eCommerce company.

– Infibeam.com has started selling far more items other thab books including music, movies, mobile phones, home appliances, eBooks, gifts and other lifestyle products.

– Infibeam has also developed wireless enabled electronic devices like the Pi eBook reader and Phi media device that make up the broad and distinct catalog.

– The company also operates another web portal Picsquare.com, customers can order a wide range of customized gifts and photo prints. Infibeam has thus grown significantly and is today one of the leading e-commerce company.

– most importantly, the company also provides e-commerce platform, supply chain and associated infrastructure as a service to large retailers and brands in India. It powers e-commerce retail channels for leading brands and media firms including TTK Prestige, Crossword, Hidesign, NDTV and others. This is the first time in India that an e-commerce company has opened up its IT platform and Supply chain for entrepreneurs to create stores under their own brand name.

And theres more coming…

In the recently held Vibrant Gujarat summit, Infibeam.com has inked MoU to setup Vishwagram Bazaar by which the company is planning open up the e-commerce platform for setting up Online Vishwagram Bazaar – a connected retail platform for fair price shops and village entrepreneurs under their own brand name.

This platform will allow access to FMCG as well as products not easily available to rural households at transparent prices. It will also allow local produce to be sold across many retail outlets on the Vishwagram Bazaar and retail channels provided by Infibeam. Interesting isn’t ?

The investment of 2,000 Crore will be made over a period of five years in building out the IT infrastructure, logistics, product inventories and support services to cater to more than 20,000 centers for greater inclusivity.

The first of its kind, called Vishwagram Bazaar, this would be one of the largest investment MoUs in the IT enabled sector in the state of Gujarat. The investment would enable each of the 14,000 Vishwagram centers in the state to be able to buy and sell goods, including local produce online. As part of the MoU, Infibeam will open up its state-of-art, robust e-commerce platform for village entrepreneurs including fair price shops to create online Vishwagram Bazaar stores.

This would enable entrepreneurs to buy, sell and access products. Entrepreneurs in villages will be able to showcase local products to a global audience, while they would also have access to the whole universe of products available to urban people including FMCG products as well as retail products like apparel, books, mobile phones and electronics.

Rural eCommerce vision by Gujarat government is awesome. It would be helpful for both buyers and sellers and all at button clicks. In the past 3 years Infibeam has grown faster in the eCommerce space and should be able to implement this vision with ease.