Infosys launches Mobile Application Platform – FLYPP

With Mobile market on upbeat through out India, companies have started building Mobile Value Added Services (VAS) for quite few years. Venture Capitalists are pouring in money to early stage startups building mobiles applications, games and others. Latest to join this bandwagon is the country’s top most IT service provider, Infosys. Yesterday, Infosys launched a mobile application platform – FLYPP.

Flypp is a white labeled, ready-to-launch mobile application platform for operators. It enables operators to monetize mobile service consumers by providing a host of ready-to-use experiential applications, across a universe of devices. Operator-centric in the truest sense, Flypp can be tailored to meet the specific mandates of the operator’s consumer base and the device profile of their user base.

source: www.infosys.com/flypp

FLYPP provides a plug-and-play technology services platform that can readily integrate with the operator’s existing IT infrastructure or an existing application ecosystem as well. The business services, an integral part of the offering, help operators reduce operational risk, decrease overheads and leverage faster innovation throughput. With Flypp, operators can increase their share of wallet per consumer, empowering and entertaining them with a host of ready-to-use experiential applications.

Benefits

Accelerates time-to-market
Flypp has a certified, pre-developed experiential applications and technology services platform that integrates with the existing IT infrastructure of a mobile operator. Our application platform facilitates collaboration between operators, partners and application developers for faster launch of new offerings.

Robust inclusivity framework
Flypp helps mobile operators address the challenge of multiplicity of mobile devices. It provides experiential applications tailored to the handset profile of users, thereby increasing the Average Revenue Per User (ARPU) of digital as well as conventional users.

Increases Customer stickiness
Flypp opens new avenues for value-added customer service. Our platform application recommendation system ensures that new and immersive content is delivered based on insights from cutting-edge consumer analytics. Flypp improves customer stickiness, reduces churn and increases customer loyalty.

Minimizes Operational risk
The ecosystem management services of Flypp ensure that mobile operators invest minimal bandwidth to launch and sustain the application ecosystem. It mitigates operational risks and reduces overheads.

With consumers displaying greater operator-loyalty than mobile device provider-loyalty, the scope for the former to grow business is immense. Today, the value added services they offer are mostly low unit-price content like ringtones and wallpapers. However, the recent influx of sophisticated mobile devices into the market has given a shot in the arm to the mobile application marketplace.

A slew of experiential applications are now available, albeit to cater to the demands of an elite section of high-end mobile handset owners. So, mobile application platforms like FLYPP has arrived at a right time. Lets hope plethora of mobile apps and other value added services from our telecom providers in the coming days.