IPL 3 Terms Of Use – No Video Footage, No Photos, No Live Streaming for Media

The worlds richest Cricket tournament, Indian Premier League T20 is suppose to be the media buzz now. The easiest way to get high TRP ratings for News Channels or Magazines or even Websites is to cover news on IPL T20 games and the associated drama. But, things are not happening so.

Yes, IPL Committee has puts forth several restrictions on the usage of its contents. For IPL3, which is around the corners and gonna happen in few weeks, a new version of “Terms Of Use” has been announced by the committee. The prime notion of this updated guidelines is to safeguard the commercial interest of companies which partnered IPL. It boil downs to the interest of the following companies ..

1. Official Television Broadcast — Sony’s SETMax

2. Official Website – iplt20.com

3. Official Live Streaming of games – Google’s Youtube.com

New Terms of Use of IPL Contents :

Websites :

By websites, IPL is referring to an official websites of Newspapers (thehindu.com, indiatimes.com, timesofindia.indiatimes.com, deccanchronicle.com and numerous others) or Sports Magazines (sportstaronnet.com, indiarace and few others) or any other IPL approved websites and tagged these websites as “Bona Fide News Media Website“

1. NO More Online Video Footage :

News, Magazines and related websites can no more show IPL videos. And the best part is they are not even allowed to display these footages as part of their news bulletins. Not just this. All these websites cannot display footages in its account on a third-party video-upload site such as YouTube etc.,

2. NO more than 15 Photos:

No more than 15 photos per hour can be displayed on news websites and not all at the same time. However, photos can be used by agencies for news and for non commercial purposes.

Also, the IPL has taken into account that previously, videos with footage of the tournament were being shown on video sharing sites like YouTube and DailyMotion:

TV Channels

1. NO more than 30 seconds:

News Channels can show max of 30 seconds IPL video footages per news show subject to a maximum of 120 seconds of fresh footage per Match in a day. And, the overall limit for use of footage shall be not more than seven (7) minutes for the entire day.

2. NO live telecast:

TV Channels cannot live telecast any of its contents under any circumstances and there has to be a minimum of 30 minutes delay from the live telecast.

3. NO archives more than 60 seconds:

TV channel can use of archival clips up to a maximum of two (2) clips of 30 seconds each (i.e., not more than 60 seconds per day) for news coverage till the 2011 IPL season.

  

Magazines:

Even print Magazines (other than computer, travel, leisure etc.,) have some restrictions from this season on.

Read the complete Terms of Use and Other FAQs here and here.

Our views:

1. Media is getting more pressure from IPL for sure. More and more restrictive rules have been coming up since the first season.

2. How could a sport magazine like SportsStar narrate a IPL story without photos ? And how could a TV channel show no more few seconds of IPL game videos ?

3. Are professional blogs and Online Cricket Commentary and Scorecards websites going to be added to these restrictive rules in the forthcoming IPL seasons ?

4. Theres not much mention about IPL Anonymous Blogs. Last season, anonymous blog went on to a massive hot and even they got covered by media. (Damn, that anonymous IPL blogger didn’t keep his promise of revealing his identity at the end.).