By - { 09/12/09 }

ZapakShop.com – Games, accessories, gadgets and more – online shopping

Anil Ambani owned ADAG’s Gaming Entertainment division Zapak launched an online shopping site zapakshop.com, yesterday. The Gaming division Zapak, runs both online gaming site zapak.com and offline/retail game centers. The company is already selling Game CDs and Merchandises through its more than 4000 Zapak Game Centers.

The latest addition to the gaming division is an online shopping site exclusively targeted for games and related items. The online store sells Gaming consoles, Game CDs, Gaming gadgets, mobile handsets, home theatre systems, mp3 players, toys, digital cameras, laptops and many others. The shop claims of showcasing more than 1700 products including the items from 46 major brands.

Since this is an online portal, Zapak doesn’t hold any inventories of items showcased. Items are distributed directly by the manufacturers and Zapak acts as a mediating payment gateway.

ZapakShop.com - Games, accessories, gadgets and more - online shopping - e-Shopping for games, games cds, merchandise, t-shrts, mugs, gadgets, toys - Reliance ADAG Zapak

Though this shopping portal is under zapak.com (subdomain — shop.zapak.com), its sells varieties of products and not just gaming. So, the site is more a E-Shopping for Electronics items and General consumer items. Good, we are getting more options for E-shoppig in India, but why ADAG has to be place this shopping site under Zapak ? Why not a new domain name (though the business unit can be under zapak) ? Consumers might take this site as a whole gaming related one and it might not get the due respect. Lets wait and watch on how it goes.
Categories: brands | corporates
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