India drives Suzuki and its growth

By Poonam Singhal on 12 November, 2009, 11:34 am

After facing a slump in every market, Japanese major Suzuki has a breather from its biggest market, India. Suzuki trebled its full year global net income forecast to 15 billion Yen ($167 million). The numbers on Suzuki’s website show that the sales numbers have fallen in all markets, except India. India is the only bright spot saving Suzuki.

In Europe, sales fell by 50%. IN NA, by 60%. In home town Japan, it fell by 11%.India was the only market where sales grew by 24% in the first half. This pushed the Asian region sales by 3%.

Suzuku Sales for April – September 2009

india-suzuki-sales

In India, Suziki holds 54% stake in Maruti Suzuki, which is the marker leader here. Its marker share is around 50%.Maruti Suzuki has seen a jump of 51% in its profit for first half. This gives Suzuki more profit.

Success of the new models like Swift, Dzire. Ritz and A-star in India is contributing to Suzuki’s growth. These models carry a high royalty outgo from Maruti to Suzuki. And hence Suzuki is gaining more from them again. So truly “India drives Suzuki”.

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