By
Natraj Muthukrishnan on 3 November, 2009, 11:08 am
We spoke in detail about the business model of IPL and the way it has transformed cricket here. Looks like we are not the only one thinking that way. ISB (Indian School of Business) , Hyderabad, one of the best B-schools in the country has identified the tremendous business idea IPL is and has selected IPL to be a case study in ISB. ISB along with the Virginia-based Darden school of business, will try to decipher the secret recipe of the IPL success story at its Centre for Case Development (CCD).
ISB will be doing a post-mortem sort of study with IPL including the T20 format, its revenue model, the hype and the hoopla surrounding the event, the game of cricket and its entertainment value, the opportunities IPL has created and the difficulties it encountered during its second season when the event had to be shifted to South Africa due to general elections in India.
The study is bound to feature, how IPL changed the way cricket is played not only in India but worldwide and how the loyalty of players saw a paradigm change where they preferred their clubs over their country because of the immense money minting capabilities of IPL. The study will try to figure out the reasons for the success of the marriage of cricket and entertainment .
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[...] Premier league here and that the top B-schools have accepted it as a very good business model here. And now, the third season of the Indian Premier league is here. Hence, we thought we would try to [...]