Pepsi Youngistaan Wow game

With a  view to elude its competitors and promote its products the soft drink giant Pepsi has come up with a unique and innovative new strategy. This is Pepsi’s  Youngistaan Wow game which has revolutionized the Indian advertisement market. It is  a game launched by Pepsi which has three levels and the best part is that you can play it on Pepsi Youngistaan website: www.yougistaan.com or on your mobile too.

The Youngistaan Wow game of Pepsi has three levels of which the first level is already over as it ended on April 7th. It received unprecedented  response   and now the second level has started. This will end on 14 April. To participate in the game, you can visit the Youngistaan website mentioned above or can send SMS to 093 27 27 27 27. In Youngistaan Wow  game,  in each round you will have to give the correct answer to a  question out of the three answer options. Once you give the correct answer the game will inform about your success.

Regarding the prize winning options in the Youngistaan Wow game  Pepsi has announced that this game will have a  grand cash prize of  Rs 50 lakh which will be given after the end of all the rounds. From the three levels of the Pepsi Wow game the first 35000 winners receive Rs 50 talk time. However the correct entries beyond that number will  win a free song download. For winning the cash draw of Rs 50lakh one needs to participate and  give correct answers in all the three levels of the game and  along with that must be successful in the tie breaker round.

The Youngistaan Wow  game has also showed us a new side of advertising campaign. Till date most people used to think that film stars generally attended various TV shows and other programs in order to promote their upcoming film. But this new Pepsi game has changed that concept totally. Here we are seeing two big names of Bollywood Ranbir Kapoor and Sanjay Dutt, doing extensive promotion and advertising camping for the new game. These two Bollywood actors star in the Pepsi commercial called “The Game’. For its promotion Sanjay was there on  Extra Innings as a commentator and that too dressed in his Game Master avatar. Again Youngistaan’s  other hero Ranbir Kapoor had a live Facebook chat with his fans.

Talking about ‘The Game’, Sanjay said, “Actually this entire concept is going to get very popular. I think ‘Pepsi The Game’ is a truly innovative concept, which is interactive as well as entertaining. It’s something I hadn’t seen or heard of before.”