By
Muruganandham Krishnan on 8 March, 2010, 9:26 am
PepsiCo has launched health conscious cafe stalls to state that it is an healthy food company. The food and the beverages major PepsiCo India is in the process of launching its own cafe outlets in New Delhi and four other cities by the end of the year.
PepsiCo launched the first such cafe in Chennai recently to promote its key category – the health segment, which was marketed under the name “Snack Smart”. The cafe will offer a range of choices for consumers recipes like Quaker muffins, Quaker Idly (made from Quaker oats, a PepsiCo product), Tropicana 100% smoothies, Nimbooz, coconut mint mocktails all of which will also be served at the cafe as a health alternative.
PepsiCo has partnered with the Centre for Nutrition Counseling, Research and Extension Activities at Women’s Christian College, Chennai, for this project. The Smart Choice Cafe will cater to students on the campus for healthy breakfast choices.
Elaborating on the project, Mallika Janakiraman, vice-president, health and wellness, PepsiCo India, said, "Keeping with its emphasis on performance with purpose, PepsiCo has always partnered with different stakeholders in promoting good nutrition and healthy lifestyles, and this is yet another milestone in a continuous endeavor to do better than our best to be part of a solution to make tomorrow better than today."
The company has been long planning to enter the health segment with the intention to increase the contribution of its health products to the overall turnover of the company. We can soon expect something of this kind from Coca-cola company 
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