By
Natraj Muthukrishnan on 28 December, 2009, 11:12 am
We spoke here and here about how movies these days are becoming more innovative and business oriented. Seems we have hit the bull’s eye.
The elective for understanding the business in IIM-A of movie making is attracting more than the usual crowd this year. The course is taken by Mr. Bharathan, from kavithalaya Productions, a major film production unit based from Chennai. The focus is on understanding the business dynamics of making movies. Film industry is becoming more and more corporatized with more and more innovative ways of promoting the movies. Not only this, but Kavithalaya is taking in students for internship in the business of movie making. Currently two students are doing the internship and sources say they are doing it well.
As for the south film industry goes, it is already thoroughly professional with MBAs like Mani Ratnam and Siddharth changing the things around professionally. Also, recently Kamal haasan had organized a screen writing workshop for enthusiastic writers in IIT Madras. So, it is the time the film industry is being taken seriously as a good business opportunity. Soon, we can have more and more corporates entering into film business. Are we following the footsteps of Hollywood which is a thoroughly professional?
You may be interested in these articles:
- Marketing Mantra of Indian Cinema: The changes : There was a time in early 2000. Two of the country’s biggest superstar Shahrukh Khan and Aamir Khan had films ready for release. One an average film bashing the media , the other a below average film from an actor par excellence. Nevertheless, market was confident of these movies doing...
- Symbiotic money minting ways of Indian television channels and movies : The showbiz business is the one of the biggest money minters in the country. Over the time, the movie industry in India has metamorphosed itself into a fully grown professional business unit. Now and then there have been changes which have helped those involved to mint more and more money. One...
- Chetan Bhagat Vs 3 idiots team: The controversy : The controversy involving the makers of 3 idiots and the author of the book five point someone Chetan Bhagat has been going round for quite a while. Before we take a stand on the issue, it is better to have a look at what has transpired. So, here goes the...
- How internet is helping publicize movies – High Tech Advertising : We live in an era where no sector is untouched by internet. The timing just seems to be perfect for internet which turned 40 this year. Off late, movies have started using internet in big way. Publicity is an indispensable part of the movies ever since the beginning. It began from a single...
- Download 3 idiots movie legally : The latest movie making all the noise in bollywood has adopted a unique way to kill video piracy. The makers of the film have decided to release the film legally on internet and youtube for people to download. This after numerous complaints of higher ticketing prices being charged for the...
Leave a Reply
