Watch Bollywood movies online for FREE & legally – Yahoo launches free indian movie streaming site MoviePlex.in

Wanna watch latest desi movies online for FREE ? Why waste time downloading low quality videos from the illegal sites, get infected by the spams, annoyed by pop ads … ? You have better options these days.

Yahoo India has launched a desi movie streaming site – MoviePlex.in, allowing users to access licensed full length Indian movies for free on the Internet. Right now, a limited selection of movies are available on the site and only bollywood contents. Going forward, we are expecting other regional movies also to be added to the library.

It seems like Yahoo! India has already started talking to leading movie production houses in the country to obtain streaming license for their contents. Yahoo! India gets revenues mostly from the Ad sponsors on the sites and the movie viewers are not charged any penny. There aren’t much in-movie ads for now, except for the banner ads from some leading brands. But, we might see more monetization mechanisms added to the site – pre movie ads, ad breaks, etc.,

Whats more interesting about this free movie streaming site from Yahoo is the timing of launch. Just a month back Google launched BoxOffice service, which does exactly the same free desi movie streaming to indian viewers. Reliance BIGFlix is already in the market whose online service includes free movie streaming.

Interesting to see more global players jumping on to Indian online space and eyeing for a serious business. And that too at times when the broadband penetration is still in its early stages in the country and the average speed isn’t good enough for any of these streaming contents.

More interestingly, these online giants have got the business model for the indian region just right. They are offering the on-demand movie contents for total free and relying only Ad revenues. Had they tried to some subscription service like NetFlix in US, they would have taken more time to get the subscribers, traffic and the attraction. May be they would have learned this hard lesson by wasting the precious time.

The success of these sites solely relies on how fast they can increase their movie library, ease of use, exclusive partnership with movie production houses, etc., Of course, they have to frequently stream latest movies too.  Lets wait and watch how these legal online movie streaming sites fare in the coming days.