marketing

3 idiots business mantra for success

By Natraj Muthukrishnan at 6 August, 2010, 2:29 pm

We spoke here about the way Indian movies marketing mantra is changing and how movie making has become more of a business. It is indeed becoming more and more professional way of money making. From being an art now it has become a business. One film which is a striking example of the same, about [...]

“Pepsi Max” launched in India

By Poonam Singhal at 4 August, 2010, 2:25 pm

The people in India are growing more calorie-conscious than they ever were. And the food and beverages industry is trying to get the most of it. Pepsico India launched its global its global sugar-free cola brand, Pepsi Max, in India. Pepsi is very popular among the youth. It is marketed as “Youngistan” ka drink. The [...]

Welcome Vodafone Parrots, bye bye ‘ZooZoos’ – Vodafone’s new mascot

By Manoj Govindassamy at 21 July, 2010, 2:18 pm

But, Vodafone is now bidding adieu to the much admired ZooZoo mascot and introducing a new mascot for its new bonus cards features. Vodafone feels Zoozoos – the simple, innocent, funny acts of the alien-like white, egg-headed creatures with balloon bodies are quite familiar to consumers now, kind of overdone and wants a new avatar for advertising their forthcoming offers… Animated Parrot ..

Dell invites distributors for mobile phones in India

By Poonam Singhal at 16 July, 2010, 4:36 pm

Dell, the world’s third largest PC maker, selling laptops & desktops, is planning to venture into the fastest growing mobile market of India. Dell has launched ads in newspapers in India saying it is looking out for distributors of mobile phones, with retail reach. However, in the ad there are no details of what kind [...]

Reliance BIG FM’s unique marketing drive – FREE bus ride with lounge service – gotta listen to their radio tho!

By Manoj Govindassamy at 30 June, 2010, 1:36 pm

Reliance ADAG’s 92.7 BIG FM did an unique marketing drive in Kolkata, by which commuters on few bus routes were given free ride to office or home in their BIG FM Buses. The team identified busy routes ..n the city and flew BIG FM buses and offered free ride to the commuters…there was a catch! Commuters were forced to listen to 92.7 BIG FM radio programs during the journey ….this free BIG FM bus rides were marketing attempt to woo people in the city, about BIG FM programs and thereby increase the viewership count…

IPL dug its own pit because of Financial wrong doings – Sponsors to stand aside

By Muruganandham Krishnan at 1 May, 2010, 6:37 am

After Godrej and Samsung, food and beverages major PepsiCo India today said it will reconsider its association with the Indian Premier League (IPL) if allegations of financial wrongdoings against the T20 league were proved. "Let the mud get established and if Pepsico’s image gets compromised because of the reason there is corruption… PepsiCo will be [...]

Harley-Davidson starts bookings in India – ICICI bank offers loan at 11%

By Muruganandham Krishnan at 21 April, 2010, 4:53 am

America cruiser motorcycle manufacturer, Harley Davidson has started booking of its motorcycles in India from today. The company announced to commence booking of India-bound Harley bikes from 20th April and it has come up to expectation. It’s also good news for cruiser bike lover, now they can book a Harley Davidson bikes in India. To [...]

Front-runners in IPL 3 merchandise sales – Mumbai & Bangalore

By Muruganandham Krishnan at 12 April, 2010, 3:24 am

Third season of the Indian Premier League (IPL) has already thrown up winners even before the tournament has ended. Mumbai Indians and Royal Challengers Bangalore have emerged as the top teams, whose brand merchandise has been well received by fans. “Teams that are performing well are seeing good sales. Mumbai and Bangalore lead the chart [...]

Transliteration : Local language support, a MUST for internet penetration in India

By Poonam Singhal at 16 March, 2010, 5:21 pm

For all of us, working in the urban Indian cities today, world resolves around the computer and hence around English language. But I am sure we all still continue to talk with our friends and colleagues in our regional languages or local languages, be it hindi, kanadda, tamil, telugu etc. In our organisation, we even [...]

OOH Media to power Ads on Mega Cabs – Advertisements on roads …

By Manoj Govindassamy at 9 March, 2010, 3:18 pm

Overall advertisements spendings are expected to shoot up by …OOH Media India Pvt Ltd., is one such media company ready to grab a bigger pie in the Advertisement sector. OOH, one of the “Out Of Home” advertising media is busy in partnering with many companies to expand its advertising spaces across India. . OOH Media has partnered with Mega Cabs, 24 hours A/C Radio taxi service. OOH Media will market advertising inventory for the fleet of 700 plus cabs pan India. Mega Cabs presently operates in Mumbai, Delhi, Kolkata, Chandigarh, Ludhiana, Amritsar and pioneers a computerized communication & dispatch system with GPS (Global Positioning System) based online tracking systems for licensed radio taxis…