marketing
NDTV to stream Sri Sri Ravishankar’s teachings over Mobile and Net–‘Art Of Living’ App
By Shivani at 28 February, 2012, 11:04 am
The only way to pull in new readers on the digital platform is to present a whole new genre of contents. NDTV has got this rightly and on a spree to tie up with various content producers. You will be soon able to enjoy Sri Sri Ravi Shankar’s “Art Of Living” preachings on NDTV’s online [...]
Read More >>CNN Song of the year 2011 – Why this Kolaveri di ?
By Manoj Govindassamy at 1 January, 2012, 8:50 am
Can you guess CNN’s Song of the year 2011 ? You would probably think it was won by Justin Bieber or Adele or Pitbull or some other western pop songs. But, to everybody’s surprise a regional song has overtaken other top pop songs of the western world. The song is none other than the country’s [...]
Read More >>Zaheer Khan invests in Sher Singh–Exclusively.in’s new fashion label
By Shivani at 13 November, 2011, 8:27 am
Just like daily deals site, luxury fashions and lifestyle portals are also sprouting like weeds these days. A well known fashion site Exclusviely.in has spun off a new portal and branded it as “Sher Singh”. This new label deals with lifestyle products for men and women including T-shirts, trousers, polos, shirts, dresses, saris and tunics [...]
Read More >>Watch Bollywood movies online for FREE & legally – Yahoo launches free indian movie streaming site MoviePlex.in
By Manoj Govindassamy at 17 August, 2011, 2:47 am
Wanna watch latest desi movies online for FREE ? Why waste time downloading low quality videos from the illegal sites, get infected by the spams, annoyed by pop ads…..Yahoo India has launched a desi movie streaming site – MoviePlex.in, allowing users to access licensed full length Indian movies for free on the Internet. Right now, a limited selection of movies are available on the site and only bollywood …The success of these sites solely relies on how fast they can increase their movie library, ease of use, exclusive partnership with movie production houses…
Read More >>Titan Fastrack eyes market beyond watches – the ‘Youth Brand’ to enter bags, helmets, footwears …
By Manoj Govindassamy at 15 August, 2011, 11:38 pm
Not so ordinary shapes, creative designs and flashy colours are the ones which have taken Fastrack to the younger crowd. Nevertheless, Fastrack has become a brand rejoiced by the youth over the … Fastrack had a dream run in a short period of time, growing from Rs. 30 Crore revenue in 2005 to Rs. 500 Crore revenue in 2011. And, their target is Rs. 5000 Crore in the next five… Titan Fastrack just wanted to capture the entire range of accessories that youths mostly rejoice on…
Read More >>MicroMax A70 phone pokes iPhone 4 – A70 spec, price and review – A70 or iPhone ?
By Manoj Govindassamy at 13 August, 2011, 10:19 am
Mega Micromax Advertisement on Times Of India says “i (can afford this) phone”. And, “Best buy Rs. 7999/-”. Isn’t it clever ? Do they mean Micromax A70 is the iPhone for masses ?.. ..A70 might not have the latest Android OS. But, for the price, descent hardware and descent OS, I would rather go with Micromax than an iPhone. For, a common man like me gets almost same experience on both smartphones. Way to go Indian phone manufacturers. Karbonn, ..
Read More >>Uninor unveils 2 paisa/min plan – dead cheap rates for local Uninor network in Karnataka
By Manoj Govindassamy at 19 April, 2011, 12:04 pm
Mobile tariffs undergo cuts yet again! Uninor has slashed local in-network tariffs to as low as 2 paisa / min to its Karnataka subscribers starting yesterday. Uninor has been launching several customer friendly plans of late and in its latest offering for its Karnataka customers call rates are dropped to at 2p/min within the local Uninor network…
Read More >>Top Ten Business Schools In India – 2011 Rank List – Best Private, Government B-Schools – CNBC TV 18 survey
By Manoj Govindassamy at 15 April, 2011, 2:21 pm
Theres always a craze to find out the top business schools in the country. India’s top ten business schools for the year 2011 is out and this survey was conducted by market research and consulting firm Cfore in association with CNBC TV 18, TopMBA.com and Career Launcher. There isn’t much change in the rank list with IIMs dominating the rank list with 5 entries out of 10. However, there are some new business schools which managed to get into top ten business school list. Read on to know the list…
Read More >>Introducing Fiesta Classic In India From Ford
By Robinsh Kumar at 8 April, 2011, 3:29 pm
Ford Motor India on Thursday introduced Fiesta Classic after strengthening its presence in the Indian market with the launch of Figo and Fiesta. Claimed to be an appropriate product for the mid-size segment, Fiesta Classic is targeted at customers in the 30-40 age group. “It is a classic car at an affordable price,” said Managing [...]
Read More >>Honda’s final deal to exit from Hero Honda
By Robinsh Kumar at 5 April, 2011, 4:12 pm
India’s largest two-wheeler bike maker Hero Honda on Tuesday said its erstwhile Japanese promoter Honda Motor Co. has exited the company completely after selling its 26 per cent stake to a group firm of the Indian promoter family. “Pursuant to a share transfer agreement amongst the promoters of the company, Honda Motor Co., Japan, has [...]
Read More >>World famous OREO biscuits now in India – Cadbury set to enter local biscuits market – OREO vs DarkFantasy vs Treat-O
By Manoj Govindassamy at 7 March, 2011, 11:40 am
pKraft Food’s Oreo brand in the largest (by value) and the most popular biscuits/cookies worldwide .. ITC Sunfeast created “Dark Fantasy” brand and Britannia created “Pure Magic” and “Treat-O” brands ..Kraft Foods now entering India market via Cadbury India … is trying to sue Britannia and ITC for trademark and copyright violations of Oreo cookies. ..now with a local manufacturing units, Kraft Foods has slashed OREO biscuits price tag to ..Can Cadbury India with its elite branding repeat its chocolate success in the biscuits/cookies section ? Can OREO – which was once ‘America’s favourite cookies’nbsp;nbsp;become ‘India’s favourite cookies’ ?../p
Read More >>Rediff eyes Online Deals / Group Buying space – Can they fare well ? … NO
By Manoj Govindassamy at 31 January, 2011, 3:47 pm
Rediff is country’s first generation internet company. Apart from its mainline news portal, it kick started the eCommerce trend in the country with Rediff Shopping portal (now it is called Rediff Shop & Gift)…..Rediff shopping has years of experience in collaborating with various small and medium businesses (SMBs) and has a proven B2B/B2C channel…Unlike Rediff thoughts, IMHO, its NEVER going to be a cakewalk for them on this group buying space. Because, Rediff is..Not an early bird … not good at socail .. iShare is xShare … not the only shopping site.. losing the edge ..
Read More >>Adam Tablet rocks – impressive show by Notion Ink at CES 2011 – tech spec & gadget demo
By Manoj Govindassamy at 18 January, 2011, 3:37 pm
Consumer Electronics Show (CES 2011) was an interesting show and had top notch companies all over the world demonstrating their their latest and next generation technologies in tablets … CES 2011 is special to us because, one Indian company staged an impressive show taking everyone by surprise…all in praise for Notion Ink in coming up with a feature rich and cheaper tablet device and having itself added to the serious contender list for Apple iPad…Adam tablet tech spec, features, price, demos and ..
Read More >>Starbucks ‘spills’ coffee – gets ready for India launch
By Manoj Govindassamy at 9 January, 2011, 11:50 am
Starbucks has dropped its company name and “coffee” from its logo and the rest all is same as old logo except for few colour changes and the coffee cups with the newer designs would be available in shops from March 8th…Also, its been rumoured that the company is in talks with some Indian retail and real estate majors like Bharti, Jubilant Group (India’s Domino’s Pizza franchise retailer), DLF, DB Realty etc., The company is actively considering franchise route in the Indian market, where by, high profile retailers like Jubilant or Jaipuria can buy Starbucks franchise rights and open its coffee shops…
Read More >>Online Advertising bounces back – Finance, Matrimony & Travel top leads – Ozone Media user study
By Manoj Govindassamy at 7 January, 2011, 11:12 pm
Online performance advertisers received a whopping jump of 238% increase in responses to finance ads from Jul’09 to Jun’10, while in real estate category online advertisers saw a 7 fold increase in response from Jul’09 vs. … The O.P.U.S. report is an analysis of nearly a quarter of a million leads generated from campaigns that were run on the Ozone Media network from July 2009 to June 2010…Ozone Media’s clientele has grown and includes marquee names like HSBC, SBI, ICICI, Yahoo!, Dell, NDTVjobs, Lenovo, Cleartrip, In.com, Britannia, Huggies, Virgin Mobile, Timesjobs.com, SimplyMarry.com..
Read More >>Tees Maar Khan Game – by UTV IndiaGames and Airtel Digital TV – more bollywood movies as games
By Manoj Govindassamy at 15 December, 2010, 1:06 pm
Of course, only popular movies get to see their game titles and latest to join the club is Akhay Kumar, Katrina Kaif starring Farah Khan’s movie Tees Maar Khan. … Yes, UTV Indiagames, who is one of the distributors of this movie and Airtel Digital TV have launched launched the official .. DTH, Mobile, IVR, and PC (on web, over broadband). This Quad Play movie based game would be exclusively available to Airtel digital TV customers. The theme of the game is to rob banks, museums and a train..
Read More >>Sun TV shifts gear on North America market focus – ties up with distribution and revenue partners
By Manoj Govindassamy at 30 November, 2010, 3:25 pm
With bouquet of channels in its kitty, the media house wants better revenue contribution from the north american market and has made some partner tie-ups to ensure the same…Apart from these, the company has tied up with World Media Connect LLC to grow its advertisement revenue in North America. off late, Sun TV network is putting up positive buzz in the market with its ever growing quarterly financial numbers, boxoffice records for its latest movie releases (especially ROBOT)…
Read More >>Airtel goes global – unveils new brand identity – awesome new logo and not-so-great (AR Rahman’s) new signature tune
By Manoj Govindassamy at 20 November, 2010, 2:30 pm
This is indeed a rebranding season for India Inc.Airtel has now unveiled its new corporate identity. …The old signature tune easily touches me on the first go and this new tune just not sitting in my mind even after listening to it for 5 times. May be others are liking it. But, I really doubt if this tune can beat the record set by the old tune of being world’s most downloaded song – 150 million times…
Read More >>Copyright infringements by Airtel irks Amitabh – “Mind your advertisements or face the law!”
By Manoj Govindassamy at 13 November, 2010, 3:05 pm
And another shall be going to our managers of the Vog and Bachchan Bol, for not seeking our permission before putting out on national Tv, whether or not I was going to be involved in their facility with Airtel. For an unpardonable infringement from such a large conglomerate I do hope that the legal notice ..Thats a slap on the face for Airtel and Lakshmi Foods. Corporates and the listed companies should mind their advertisements, otherwise they could land into serious trouble..
Read More >>Jagran Prakashan goes in for rebranding – unveils new logo
By Manoj Govindassamy at 10 November, 2010, 2:11 pm
Dainik Jagran has been the largest read newspaper in India over the last consecutive15 rounds of the Indian Readership Survey (IRS) and the last 3 rounds of the National Readership Survey (NRS)….Of late, companies are showing special interests in their brand identity and in this year the corporate world has already seen quite a few rebranding exercise by the indian companies …
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