marketing

OOH Media to power Ads on Mega Cabs – Advertisements on roads …

Overall advertisements spendings are expected to shoot up by …OOH Media India Pvt Ltd., is one such media company ready to grab a bigger pie in the Advertisement sector. OOH, one of the “Out Of Home” advertising media is busy in partnering with many companies to expand its advertising spaces across India. . OOH Media has partnered with Mega Cabs, 24 hours A/C Radio taxi service. OOH Media will market advertising inventory for the fleet of 700 plus cabs pan India. Mega Cabs presently operates in Mumbai, Delhi, Kolkata, Chandigarh, Ludhiana, Amritsar and pioneers a computerized communication & dispatch system with GPS (Global Positioning System) based online tracking systems for licensed radio taxis…

PepsiCo India launches Health Conscious Cafe

PepsiCo has launched health conscious cafe stalls to state that it is an healthy food company.  The food and the beverages major PepsiCo India is in the process of launching its own cafe outlets in New Delhi and four other cities by the end of the year.

PepsiCo launched the first such cafe in [...]

Jet Airways : Special discount for women

This one is for women fliers & for men who are being accompanied by women on a flight.
India’s largest private airline, Jet Airways has a special discount for you, on the occasion of International Women’s Day, on March 8.

Anyone making a booking on the Jet Airways website from March 1st to March 31st, can [...]

Free Ads for SMBs by Google India

Seeing the vast growth of SMBs ( small and medium businesses ) in India, Google India has come up with a offer to provide free advertising coupons for these companies in the country.

Any SMBs that has a website, can get advertising coupons, from Google, worth Rs 2,500 by calling toll free number 1860 266 6622. [...]

Marketing Mantra of Indian Cinema: The changes

There was a time in early 2000. Two of the country’s biggest superstar Shahrukh Khan and Aamir Khan had films ready for release. One an average film bashing the media , the other a below average film from an actor par excellence. Nevertheless, market was confident of these movies doing great business. But these two [...]

PayPal operations in India suspended by RBI

Operations of Pay-Pal, the world-wide e-commerce business website for payments & money transfers over the Internet, have been suspended in India by Reserve Bank Of India (RBI).
As per Indian Govt. Law, any compnay that provides money transfer services in the country, needs to be registered with RBI. But PayPal has not registered with RBI. So, [...]

Download 3 idiots movie legally

The latest movie making all the noise in bollywood has adopted a unique way to kill video piracy. The makers of the film have decided to release the film legally on internet and youtube for people to download. This after numerous complaints of higher ticketing prices being charged for the movie in multiplexes.

The decision of [...]

Google announces “First click free” for online news readers

As written here earlier, Google has come up with a proposal to make the online news publishers happier. Google & its competitors were being accused of theft of online news. Services like Google News, have made online news available to consumers without a fee. This has irked the news publishers, as they are unable to [...]

Open a bank account in a grocery shop

If a grocery store owner, an insurance agent, a retired teacher, owner of PCO or petrol pump approaches you with his new service of banking operations, do not be surprised. On Monday, the RBI permitted banks to engage these entities in as agent. They will help the customer to carry out several of the banking [...]

How internet is helping publicize movies – High Tech Advertising

We live in an era where no sector is untouched by internet.  The timing just seems to be perfect for internet which turned 40 this year. Off late, movies have started using internet in big way.  Publicity is an indispensable part of the movies ever since the beginning.
It began from a single page, to big colour posters, to [...]