MyDala.com ramping up fast – soon in Chennai, Bangalore, Hyderabad – Social Networking for money saving
By Manoj Govindassamy on 28 January, 2010, 3:02 pm
PR NEWS: Smart Delhiites saved over Rs.2.5 lakhs in under 2 months by shopping collectively online in groups through mydala.com, a unique start-up portal that helps individuals get deep discounts that were so far available only on corporate deals. While social media like Facebook and Twitter focus on social networking, MyDala harnesses the power of group buying to facilitate social commerce. The name, MyDala, derives from dala in Sanskrit meaning group. The concept is the brainchild of woman-entrepreneur Anisha Singh, who began her career on Capitol Hill working with the Clinton administration at National Women’s Business Association, helping women entrepreneurs raise funding for innovative women-led businesses. While at Centra Software, she gained insights into web-based applications by managing strategic partnerships with leaders in the e-learning space such as Oracle, Microsoft, Saba, Blackboard and Skill soft.
MyDala has already partnered with more than 60 popular businesses across India and is in active discussion with many more. These deals would be available for casual dining and fast-food restaurants, shopping (clothing, handbags, shoes, etc.), health and beauty (massages, salons, gyms, etc.), recreation (movies, paintball, bowling, etc), services (drycleaners, cooking classes, dancing lessons, etc), and events (live music concerts, cricket matches, etc).
Explaining how mydala.com is changing buying behavior among consumers, Anisha says, “The response from Delhi has been beyond our expectations. In less than 2 months of launch, Delhiites bought as many as 532 deal vouchers to Delhi’s restaurants, bars, movies, salons, yoga and much more, each offering savings ranging from no less than 35% and going up to a whopping 80%. These are the kinds of discounts only corporate clients could manage to get till now, and were generally beyond the reach of individual customers.”
MyDala ties-up with leading businesses in the city by providing them a minimum guarantee of customer footfalls in lieu of deep discounts. It then promotes one such deal everyday, which generally lasts for 24-48 hours. People can register free of cost to buy these deals and also get email and SMS notifications of daily deals that may interest them. The deal goes live only if a specified minimum number of people buy the deal vouchers within the promotion period. This group size may generally range from 5 to 30 people – and the group may consist of complete strangers or your friends and relatives.
Some of the recent deals promoted on MyDala offered 50% at Chi restaurant, 50% off at Tabula Rasa, 65% off on authentic traditional Kerala Ayurvedic spa for 2 people, and 60% off on pedicure, manicure and facial, full-body waxing, bleach et al from the celebrated Blossom Kochhar’s Pivot Point Academy. The promotions also saw Delhi grab movie tickets for Avatar for just Rs.20/- and avail similar deals for 3 idiots. D&A shoes and bags worth Rs.2500 are also available at just Rs.1400 on MyDala. Upcoming deals will include discount offers on more fun items like temporary tattoos, World of Wonders, Noida, and Quash Qai restaurant.
Says Anisha, “We have been promoting MyDala.com through aggressive grassroots-level viral branding campaign in online media including Facebook, Twitter, Orkut and on blogging sites, to promote awareness to get more people to form benefit groups. From time to time, we also feature promotional deals. For example, to mark the New Year, we recently offered Airtel Prepaid vouchers worth Rs.100 for just Rs.50.” The biggest saver till 31 March 2010 will also get 2 return tickets to Bangkok from MyDala, adds Anisha.
MyDala is scheduled to be launched in Mumbai on January 11, followed by launches in other cities like Bangalore, Pune, Chennai, Hyderabad and Kolkata.
For more details, please contact:
Puneet Khunger (9810191409)/ Pragya Goel (9810486705)
koovs.com leverages group buying to get best deals, this helps both the consumers as well as the merchandisers.
The website is professionaly done and certainly attracts a casual visitor because of its impressive style.
The concept is pretty simple to understand even from a layman perspective and will definitely be a hit in coming times.
Very well excecuted by koovs. The deals are real awesome.
Koovs is a place to find and buy all kind of products at a much discounted price. The deals we flaunt are a pool of the best that you can enjoy – discover products that suit you. This gives you the possibility of choosing the best deal from the best service provider and grab discounted koov (coupon) available only on our website.
Whether it’s a luxury stay at 5 star hotel “or” for a lovely lunch/ dinner with that someone special or with your loved ones in the best bistro “or” a mobile store for a much awaited dream to be fulfilled to have the latest blackberry, iphone “or” for your fitness regime amidst your stressful work life at fitness one “or” a special treatment for that flawless skin in Kaya Skin Clinic – Koovs has it all at a unbelievable discounted price only for you.
Get more together is the concept of our website. We aim to bring people with similar elegance together at one place and facilitate them getting the best price from the best service provider. Discounts and sales are right here at our online koov store database.
Your article is that I wanted. I am looking for a kind of article that is similar to your. I had study Air Jordan shoes recently, you know that many people want to find a valid way to buy cheap Air Jordans shoes.
A similar site with the same concept…but still in the incubation phase… wanamo.com
yep, lots of similar concepts are coming up. May be I should collect all the similar sites and write on it.
thanks buddy.
Here are some similar websites:
grabbon.com/
koovs.com/