MyDala.com – The power of Group Buying – save money by group deals
By Manoj Govindassamy on 6 December, 2009, 6:43 am
Social Media is definitely picking up in India. No doubt about it. With moderate broadband penetration in the country and with Government promising for more regulations in broadband speeds, the internet age is definitely picking up in the country. Internet companies which harness the power social media are slowly coming up and one such new social media entity is MyDala.com. Here is our email interview with the company.
What is your concept ? What is the problem point you are trying to solve ?
How many times have you actually used the power of collective bargaining to your benefit? Well, if you threw a party for 50 guests, you might have struck a deal with the restaurant to offer you a bulk discount of 5 to 10%. Or you might have cajoled your friends into joining you for that weekend shopping sojourn so you could negotiate a better deal with comparable discounts at the apparel shop by buying larger quantities in a group. But how often can you pay for a lunch for 50 people to avail a hefty discount, or how often does it happen that your friends too want to buy the same thing at the same time as you?
With social media picking up steam in India, MyDala , which leverages the power of social networking to help find unknown friends who will group together to get deep discounts by buying in bulk – not meager 5% or 10% discounts, but a minimum of 35% and up to 80% off! And not on inferior, unknown products and services, but on top-of-the-line, reputed brands. So, the theme is “Why pay more when you can bargain collectively?“
Can you brief us on some of the possible deals ?
What if you could get Rs 1500 worth of drinks, cocktails, wine and world cuisine at Saket’s upscale restaurant & lounge, Tabula Rasa, for just Rs 750? At MyDala, your group of 25 people can get you that 50% off. And each group member can consume the discount voucher at their convenience in the next 3 months.
Where can you get authentic traditional Kerala ayurvedic spa for 2 people worth Rs.11, 000/- at a whopping 65% discount ! At MyDala, of course! If 5 couples buy it within 24 hours, that is. Each of them can then use the ayurvedic spa any time in the next 6 months.
Where does the famous Chi Restaurant offer you a cool 50% off on your entire food bill of up to Rs.1000/-? Again – at MyDala. Provided no less than 25 people buy the discount voucher within 24 hours. Once bought, the discount voucher is valid for next 3 months.
Those are just some of the daily deal examples of how MyDala is trying to harness the power of group buying in this era of social networking – making possible huge discounts (generally 35% to 80%) on nothing short of the best-of-the-best brands in restaurants, shopping, health & beauty, optical, dry-cleaning, movies, events, and much more. While the retailer gets minimum guaranteed sales to be able to offer bulk discounts, the consumer gets the best discounts by joining that group of minimum number of people needed to avail it. It’s a win-win for everyone!
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