IPL 3 Terms Of Use – No Video Footage, No Photos, No Live Streaming for Media
By Manoj Govindassamy at 20 February, 2010, 7:53 am
IPL Committee has puts forth several restrictions on the usage of its contents. For IPL3, which is around the corners and gonna happen in few weeks, a new version of “Terms Of Use” has been announced by the committee. The prime notion of this updated guidelines is to safeguard the commercial interest of companies which partnered IPL. It boil downs to the interest of the following companies .. Official Television Broadcast — Sony’s SETMax, Official Website – iplt20.com, Official Live Streaming of games – Google’s Youtube.com – No more video footage – no more than 15 photos – no more live coverage – no more live streaming of IPL games …
Read More >>IPL 3 2010: Business lessons to be learnt
By Natraj Muthukrishnan at 18 February, 2010, 11:12 am
We wrote about the business of Indian Premier league here and that the top B-schools have accepted it as a very good business model here. And now, the third season of the Indian Premier league is here. Hence, we thought we would try to analyze why is IPL such a huge success and what are [...]
Read More >>IPL 2010 Season – Live streaming in YouTube – Google – IPL deal – Live youtube Channel videos & links
By Chandramouly Rathinasababathy at 21 January, 2010, 4:11 am
IPL is getting bigger and bigger this season, Lalit Modi is taking IPL to greater heights with all his business ideas to expand the media coverage of cricket. He claims that, the agreement between Google & Indian Premier League on streaming LIVE of all DLF IPL 2010 Twenty 20 matches will take the cricket broadcasting [...]
Read More >>Sony MAX spends on Ads to get more Ads for IPL season 3 – expects 700 crores this season
By Manoj Govindassamy at 18 January, 2010, 12:49 pm
The channel has started selling its initial inventory to advertisers for Rs 5 lakhs for a 10-second slot compared with about Rs 3 lakhs and about Rs 4 lakhs in seasons one and two, respectively.This is not the end, the rates are expected to go up further as the event draws closer…. Sony MAX minted in around 300 crores from the IPL season 1, around 500 crores from the IPL Season 2 which happened in South Africa. This time, the company is expecting over 700 crores Ad sales.There are news on the air about Videocon which shied away from IPL season 2 has come forward for co-presenting sponsors for the IPL Season 3…. 30 to 60 crores for the forthcoming season.Now, to ink in more aggressive deals and to further increase the ad sales, the company has come forward to spend more on marketing the IPL Season 3 …
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